Sky & WWF Ocean Heroes
Supporting WWF and Sky’s multi-layer campaign to raise awareness for UK seas with an immersive AR experience that combines micro-interactions and vibrant visuals to inform and inspire action.
Sustainable Campaigning on the Big Stage
For the launch of BMW’s 2021 #bornelectric campaign, promoting their new iX model, the Enlive team was tasked with developing a large-scale AR experience. Involving a talented group of people, including the “graffiti agency” Concrete, who conceptualized and hand-painted the enormous mural on a prominent facade in Vienna. A key step in minimizing the environmental impact and sticking to the campaign’s zero-emission spirit.
Matching the visual quality of this multifaceted art piece was vital, but meant completely reverse-engineering the two-dimensional mural. To materialize the overall aesthetics of the scene in AR space, I recreated all elements in 3D. The custom chrome lettering, acting as a mirror, required delicate attention, since the appeal of a reflective surface is mainly defined by its surroundings. Through careful iterations, building from the reference image, I hand-assembled a custom HDR environment texture that allows this look to dynamically exist in the third dimension. Layered animations, particle simulations, and vivid lighting bolt effects brought the final composition to life.
It was an inspiring experience to collaborate on something so substantial, combining innovation and sustainability. The AR campaign generated over 7 million impressions, emphasizing how art and technology can extend their influence beyond physical limits.
Related Content
Red Bull Doodle Art AR Experience
A global art competition that fosters creativity through simple means. For the 2022 edition, we created an AR experience that brings the same spirit to life in a digital format.
Red Bull Can You Make It?
By integrating custom AR effects, this campaign enhanced fan engagement, creating tailored experiences for participants and fans at home, driving brand exposure through shareable content and rewarding micro-interactions.
Enlive AR Rocket Launch
The "Enlive AR Rocket Launch" project was all about storytelling through AR, resulting in an immersive experience where exploration and discovery take center stage.
The Revo Food Fabricator
Visual storytelling is a powerful tool for explaining complex processes. Using a 3D workflow, I produced a short video detailing the workings of Revo's next food fabricator.
Golden Prospect
The absurdist sculptures of Erwin Wurm and a coincidental snapshot inspired me to digitally reimagine the photo while reflecting on its deeper connection.