Revo Foods: AR Quiz
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Project affiliation
Hypersquare Design
Production
Revo Foods
Client
Augmented Campaigning: A New Way to Connect
The goal of this project was to engage a younger audience with the brand through an interactive Instagram quiz, providing both an entertaining and educational experience. Users were immersed in an underwater world and presented with interesting facts related to the company's mission.
The vibrant artwork from Revo's packaging and marketing materials was used as the foundation for the AR effect. Marine life illustrations were transformed into animated 3D objects, creating an underwater feel that matched the brand’s color scheme. This design choice ensured the effect was recognizable and shareable on social media without overwhelming branding.
Designing AR game mechanics presented challenges due to their reliance on camera-based inputs like head movements. A custom interaction concept, along with unique assets and sounds, was developed to control the user experience effectively. This approach underscores Revo’s commitment to innovation in the food industry and its efforts to engage audiences through modern technology.
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This information is intended to provide a basic overview of a recipe's nutritional quality, with actual values varying based on specific ingredient type, quality, regional and other factors. Learn more here
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Project
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Released on March 6, 2023
(Created on June 3, 2024)
Augmented Reality, Social Media Marketing, Revo Foods, Food Tech, Instagram, Spark AR, Game Design