Red Bull: Flying Bull AR Game
Building on the positive reception of the previous campaign, I had the opportunity to develop an AR mini-game that combines endless runner mechanics with one of Red Bull’s most iconic hallmarks.
Augmented Campaigning: A New Way to Connect
The goal of this project was to engage a younger audience with the brand through an interactive Instagram quiz, providing both an entertaining and educational experience. Users were immersed in an underwater world and presented with interesting facts related to the company's mission.
The vibrant artwork from Revo's packaging and marketing materials was used as the foundation for the AR effect. Marine life illustrations were transformed into animated 3D objects, creating an underwater feel that matched the brand’s color scheme. This design choice ensured the effect was recognizable and shareable on social media without overwhelming branding.
Designing AR game mechanics presented challenges due to their reliance on camera-based inputs like head movements. A custom interaction concept, along with unique assets and sounds, was developed to control the user experience effectively. This approach underscores Revo’s commitment to innovation in the food industry and its efforts to engage audiences through modern technology.
Related Content
Red Bull Can You Make It?
By integrating custom AR effects, this campaign enhanced fan engagement, creating tailored experiences for participants and fans at home, driving brand exposure through shareable content and rewarding micro-interactions.
Enlive AR Rocket Launch
The "Enlive AR Rocket Launch" project was all about storytelling through AR, resulting in an immersive experience where exploration and discovery take center stage.
Virtual Space Ride
A web-based immersive experience acting as the interactive extension of a physical business card, turning a simple introduction into an unexpected space journey.
The Revo Food Fabricator
Visual storytelling is a powerful tool for explaining complex processes. Using a 3D workflow, I produced a short video detailing the workings of Revo's next food fabricator.